2025-12-14

Under-the-radar Swedish entrepreneurs challenge tech giants with a new digital office

After more than 20 years of experience in digital communication, the entrepreneurs behind SmsTeknik and TellusTalk are launching Vroff, a Swedish collaboration platform challenging American and Chinese tech giants in the digital office space.

Vroff brings chat, video, calendar, project tools and time reporting together in one platform, offering organisations a secure, human and GDPR-compliant alternative to Microsoft Teams, Slack and Zoom.

“We built the tool we were missing. Vroff is made for how people actually collaborate, not to collect data or lock users into ecosystems,” says Peder Holst of Vroff.

Vroff is backed by the Swedish Zapas group and entrepreneurs Peder Holst and Petr Djurestål Korinek, who have built successful communications companies since 1998.

The Vroff team works remotely across several countries and time zones. All data is stored within the EU and the platform is outside US CLOUD Act legislation.

Vroff is currently in beta and welcoming companies interested in becoming pilot customers. Try Vroff at vroff.com